Representation that wins the deal.
John Sorensen negotiates contracts and commercial deals for professional athletes — from Los Angeles to Copenhagen.
The Principal.
With nearly two decades of experience navigating the complex landscapes of global sports, John Sorensen provides unparalleled strategic guidance to elite athletes. Our approach is characterized by absolute discretion, aggressive negotiation, and a relentless focus on long-term wealth preservation and brand equity.
About JohnOur Specialisation
Contract Negotiation
Maximum-value deals structured for immediate income and long-term security.
Brand & Endorsements
Aligning athletes with premium brands that amplify identity and income.
Wealth Management
Preservation and growth strategies built for careers that end before 40.
Career Strategy
Sequencing moves — clubs, leagues, markets — to peak leverage and longevity.
Global Representation
Cross-border expertise across US, European, and Asian sporting markets.
"John doesn't just negotiate contracts; he builds legacies."— All-Pro Wide Receiver
The Next Phase of Your
Career Starts Here
We are highly selective in our representation to ensure unmatched service for our partners. Inquire below to begin a confidential consultation.